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Brand to Watch: Dram Apothecary, Colorado

February 24, 2014

Dram Apothecary

Dram Apothecary is a Colorado company that makes bitters, syrups and teas from plant-based ingredients. The owner Shae Whitney’s background includes food science, herbalism and botany. There are a couple of companies in North Carolina who make bitters that we stock at Gather and I use them to . . .

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Leave a Comment · Build A Better Brand, Cool Boutique, Food & Cooking, travel

The Value of Pausing to Reflect

October 2, 2013

Lavender Flowers

I am naturally reflective, perhaps to a fault. If there is a big decision to be made I need to think about it quite a bit and come to the most honest conclusion before feeling comfortable in moving forward. I have a tendency to linger on the intricacies of the day and each encounter for far longer . . .

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Leave a Comment · Build A Better Brand, Business Resources, Musings, Talk

Streamline Your Business with Apps & Website Recommendations

September 11, 2013

class_at_gather

Last night we (and if you haven't noticed by now, I tend to use "we" in the collective sense when referring to my projects but really just mean me since I'm the sole owner of Gather, Rock & Shop, etc.) hosted our first class at Gather, and it was filled to capacity! That really warmed my heart. . . .

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Leave a Comment · Build A Better Brand, Business Resources, Opening Up A Boutique, Organization

How To Display Your Wares at a Craft Show

April 9, 2013

Fern Works – Rock & Shop Market, Durham, NC

One of the things I've seen artisans really struggle with at shows like The Rock & Shop Market is displaying their wares well. Some get it right and many don't. To do it well makes it look effortless but it is anything but. It is an art and is difficult to come up with something that is both . . .

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Leave a Comment · Build A Better Brand, products & packaging, Prop, Styling, Trade Show

Kindred Window Display & Packaging

August 3, 2012

Window Display

Here are a few snippets of the quick window display we put up before the silent auction at Kindred boutique. The garland was envisioned & implemented by my friend Elissa a talented local stylist. The boxes were ones we put together for artisans who donated to the silent auction. If you . . .

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Leave a Comment · Build A Better Brand, Opening Up A Boutique, products & packaging

Build A Better Brand: Packaging

June 15, 2011

Everyone knows that first impressions count. Well they matter even more in your business if you are selling your products in shops, where you are not around to explain your product to the people buying them. Therefore, your package must say it all, not just in wording but in its aesthetics as . . .

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Leave a Comment · Build A Better Brand, products & packaging

Build A Better Brand Series

June 8, 2011

Before I started my own business I worked as a graphic & web designer for seven years. I created shopping cart sites for Fortune 500 companies, multimedia kiosks for museums, marketing brochures for restaurants and co-produced a niche line of merchandise for tween girls. And, in my own business, . . .

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Leave a Comment · Build A Better Brand, products & packaging

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Feminine Modern is the blog of entrepreneur Michelle Smith. She works professionally as a photographer, food and prop stylist, and illustrator. She owns the store Gather Goods Co. in Raleigh, She's worked with West Elm, 3M, Design*Sponge, Meredith Publications, Fons & Porter and Spoonflower among other well-known brands. A garden & DIY lover, she is the photographer of the book Modern Terrarium Studio.

Passionate about shining a spotlight on maker entrepreneurs, she is also the owner of Gather, a maker-focused gift shop and classroom in downtown Raleigh, North Carolina. She founded The Rock & Shop Market in 2004 (an event she organized for ten years). The market featured thousands of maker entrepreneurs alongside bands, djs and food trucks and was the first of its kind in North Carolina.

Her husband Ben, a scientist by day, is an entrepreneur too who concocts recipes by night with his business The Apothecary's Kitchen. They live in Raleigh, North Carolina with their elementary school-aged daughter, a prolific doodler who wants to be an artist, a singer, a robot scientist and a teacher when she grows up.

Orange Cake Recipe - Food Photography by Michelle Smith

Orange Cake Recipe

Gingerbread Layer Cake with Eggnog Cream Cheese Frosting

Gingerbread Layer Cake with Eggnog Cream Cheese Frosting

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