One of the things I’ve seen artisans really struggle with at shows like The Rock & Shop Market is displaying their wares well. Some get it right and many don’t. To do it well makes it look effortless but it is anything but. It is an art and is difficult to come up with something that is both easy to set up and break-down, fits well in your car, and conveys your brand at the same time. It is a very important part of connecting the dots between your product and sales. If your product is elegant and high end but your display doesn’t convey that because your tablecloth is wrinkled and the set-up is cluttered, then it leaves a disconnect in the consumers mind and they are less likely to buy from you. Here are some great examples of table displays that were at The Rock & Shop Market on Saturday:
Successful table displays put your product at eye level and the various stages in-between. Raising your items up is key to making best use of that prime selling space. Also, incorporating natural elements and textures that compliment your product works well too and help your product stand out.
It’s also important to put your product in various places in your display, customers might miss seeing your product in one spot but are sure to see it if it is in two. Here Fern Works does a great job of showcasing her work not only at various heights but also of matching her product, wax encaustic jewelry with pieces of nature embedded in them, to her display which utilizes moss and dried coral as a backdrop for her necklaces.
Another important thing is to make sure that your products are well-lit. SSD Jewelry has figured out creative ways to light her products that don’t draw attention to the light source. She also does a great job of utilizing every bit of space that she is given to her best advantage and keeps her business name high were customers across the aisles can see it and ultimately remember her in a crowded sea of other vendors and shoppers.
Her booth also does a great job of matching her brand which incorporates rustic and metal elements.
Holdfast Printworks made great use of her space. By bringing in tall shutters she was able to create an unconventional but functional place to hang her apparel. Notice that some apparel hangs on a rack facing the customer, some is folded and some is displayed on the shutters. And by creating curtains that go from one shutter to the other she is able to enclose herself off from her competition making you focus on just her wares. Smart.
Notice again that her products are displayed at different heights.
Dapper Paper’s style is a combination of country and modern and by bringing in an old door they were able to showcase many different prints and posters at eye level in a totally unique way that makes you feel like you are at a farm versus a crowded auditorium.
Using a seersucker fabric as a tablecloth with their business card designs on top conveys that they love their Southern roots and hints at their aesthetic. Notice too that all of the displays above use crates in different ways. Crates stacked make good shelves and storage when packing up too. While you don’t want your display to look the same as everyone else you don’t need to reinvent the wheel either and there is a reason why all these artisans are using them. They are inexpensive and easily found and have multiple display possibilities.
And finally, while I don’t show too much of this display above by iro handbags (my camera ran out of space), it was the perfect way to show off her gorgeous hand-painted moth and butterfly clutches. She took large branches made to look like tree trunks and had her “butterflies” perched on them. Because her product is so intricate and beautiful she didn’t need much in the way of display and the simple tree trunks were just right.
** Photography by Michelle Smith